Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Uses And Gratification Theory Communications Analysis Essay
This essay asks you to conduct research to identify recent literature about a particular topic in mass communication theory and practice, and then put that literature to work in service of an articulation of the current state of research as it relates to that topic.
Start by selecting a theory of interest to you – this can be one we have covered already or one we will discuss later in the semester.
For this essay assignment, you will write a 4 page (double-spaced) essay that articulates the theory in question, what recent literature tells us about that theory and the contexts in which it can be applied, how practitioners can benefit from examining those contexts through the lens of the theory, and what gaps in the literature exist that ought to be the focus of future research considerations.
There is no required minimum number of references, but you should exhibit a good summary of the current literature/research on the topic – this will likely include at least several sources.
An excellent essay will:
Demonstrate mastery of the theory
Provide thoughtful insights about the recent research employing and/or relating to the theory
Adhere to conventions of strong writing (e.g., be concise, organize information according to a governing logic, include a coherent introduction and conclusion, etc.), and
Adhere to APA style rules for references and in-text citations. You do not need to include APA style formatting such as a running header or title page, but your name should be on the assignment.
Your essay should be structured in the following order:
Introduction (introduce the theory, why the topic is important, and purpose of the paper)
Body of paper (explain the theory, summarize recent literature, discuss how practitioners can benefit and what gaps in the literature exist that ought to be the focus of future research considerations)
Conclusion (brief reminder of key points, wrap up)
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Uses And Gratification Theory Communications Analysis Essay |
Uses And Gratification Theory Communications Analysis Essay