Well-Established Method of Real-World Research Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Well-Established Method of Real-World Research Assignment
Assignment Summary:
Watch the video above and under the Week 4 Videos, watch all videos.
Then go to a store, as discussed above, and observe. Observation is a well-established method of real-world research. It will probably be easier and perhaps more informative if you pick on one product line to observe and observe by brand name. In particular, look for:
product prices,
product packaging (design, colors, logos, etc.); and,
product shelve placement relative to other similar products.
Based on what you observe can you identify:
which products/brand names compete most closely with each other? Are they placed close to each other on the shelves or far apart?
which products/brand names are aimed at cost conscious consumers? Where are these on the store shelves for grocery stores?
which are aimed at higher end consumers? Where are these on the store shelves for grocery stores?
which products/brand names have a narrower market and command brand loyalty? This one could be tricky to figure out.
Share what you find with the class on the discussion board.
What do you think you have learned from this activity?
What have you learned about monopolistic competition?
Post your views to the discussion board and refer to at least two different concepts from this week’s Chapters. Your illustration of concepts MUST include an explanation why you think they are relevant to the week’s topic using specific information from the articles, videos and other research that you have done.
MAKE SURE THAT YOU ADD SOMETHING NEW to the discussion.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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