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Why Cause Marketing Is Important Discussion Assignment
Cause Marketing Discussion
Description
Watch the videos What is Cause Marketing and Why Cause Marketing is Important in the LEARN section for this week. https://www.linkedin.com/learning/marketing-for-so…
https://www.linkedin.com/learning/marketing-for-social-change/what-is-cause-marketing?u=57878161
A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive awareness of the for-profit brand. When the consumer buys the for-profit brand, a portion of the sale generally goes to the charity. Thus, the consumer feels good in supporting the charity and this positive goodwill is then carried over to the brand. This is one of the reasons why the strategic choice of the charity is so important. All three of these elements must be included for a cause marketing campaign so everyone wins!
Research and discuss a cause marketing campaign that impressed you. In your discussion include:
the for-profit brand,
the charity (not for profit),
why this association works to support the for-profit brand, and
how the consumer is involved through a purchase.
Provide your research specific to this cause marketing campaign through a reference or source that is formatted using APA or SWS guidelines. Simply copying and pasting a link does not follow these guidelines and is considered plagiarism by Strayer.
Collecting Customer Data Discussion
Question Description
I’m trying to study for my Marketing course and I need some help to understand this question.
what does the article mention about the importance of collecting customer data? Comment on the three ways mentioned in the reading that customer data can be collected and/or retrieved. Then, reflect and comment on how this data can be used in decision-making. Next, consider a small neighborhood business near your home. What kind of customer data do you think they collect and why? Hypothesize, based on your knowledge and experience, about how this business uses the customer data to make marketing decisions.
Why Cause Marketing Is Important Discussion Assignment
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Why Cause Marketing Is Important Discussion Assignment |
Why Cause Marketing Is Important Discussion Assignment