Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Marketing (MKT3151.E1)
Digital Marketing (Part 2), Assignment Week 7
NAME: Type your name here
DIRECTIONS
· There is a total of 2 short-answer questions; each worth 50 points.
· Respond to each as directed.
· Please “Save As” this file and include your name in place of “worksheet” before you upload to Moodle (file should be named: MKT3151_Assignment Wk7_LastNameFirstName.doc)
Question 1
· Choose a product or service (it can be anything such as running shoes, a garden tool, cosmetic, car, any product/service you want; B2B or B2C).
· Identify 3 companies that sell your selected product/service and “digitally explore” each as it relates to your selected product/service. By digitally explore, you can look at things such as:
· Their web site
· Any social media channel
· Email (if you are on their subscription list or don’t mind signing up—but this is not required)
· Advertisements (they will show up on your SERP and may even show up on other web sites if you visit their site and go somewhere else—this is retargeting).
· Any other place you can find such as a blog that references them or if they are advertised on Amazon, or another web site.
· Compare and contrast between the 3 companies.
· What kinds of promotions are each company doing for the product/service?
· What do you observe that one or more of the companies are doing well (does it seem to have impact)?
· What do you observe that one or more of the companies are doing poorly?
· Overall, from a digital promotion effort, which company seems to be taking the lead?
· Please include the following in your response:
· Name of the product/service
· Name of the three companies.
· Your comparison of their efforts (5-8 paragraphs are fine). NOTE: I’m most interested in your thoughts about what you discovered and the comparison of the companies. DO NOT spend a lot of your writing on the background of the companies.
Question 2
· Choose a non-profit organization.
· Identify and describe 3-5 digital promotional activities/items that you would recommend to help the organization solicit a donation. Some or all of your promotional activities can work together as they would in a campaign, or they can be independent. Examples of a digital promotional activity could be, but are not limited to:
· An email
· Display ad or some other type of advertisement
· Obtaining an influencer (you would describe who, what they could do and why they are good for the organization)
· Some type of digital content (see the weekly guide and your other materials for types of content). You would describe the content, what it conveys and where (channels) it would be distributed.
· There are no limits; think about it and don’t be afraid to throw your ideas out there.
· For each promotional activity, I don’t expect you to actually design something, but I do expect you to provide a thorough description (the kind of messaging, the content type, the intent/purpose, who the audience is, why you think it would work, etc.). (3-6 paragraphs are fine)
Please make sure to include your name on this document (at the top of the page) and also in the file name.
2
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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