Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Writing Assignment
Instructions:
You work for a marketing agency advising a client considering whether to drop prices during an economic downturn. The client, a manufacturer of mountain bikes, believes that reducing prices would lead to more sales. The client is aware that lower prices would yield less revenue per sale. However, the client is unaware of any other possible negative consequences of dropping prices.
In an essay:
1. Advise the client of some of those possible consequences. Include a description of the psychological issues at play in dropping a brand’s price.
2. Identify and evaluate price-adjustment strategies beyond a straightforward reduction in retail price that the client should consider.
Parameters:
· Minimum word count: 500 words
· Times New Roman / 12-point font
· APA format
· Include a title page and reference page (in addition to the 500 minimum word count)
Grading
· Your assignment will be graded according to the rubric
Plagiarism
You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.
Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.
Rubric
Writing Assignment: Pricing Decisions Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeContent
45 pts Accomplished
The response specifically identifies and explains fully at least one possible consequence of reducing prices. The response identifies more than two price adjustment strategies beyond a straightforward price reduction that the client should consider and explains the advantages and disadvantages with each option.
40 pts Meeting Expectations
The response identifies one possible consequence of reducing prices. The response identifies at least two price adjustment strategies beyond a straightforward price reduction that the client should consider.
35 pts Satisfactory
The response fails to accurately identify possible consequences of reducing prices or identification is vague. The response identifies one price adjustment strategy beyond a straightforward price reduction that the client should consider.
31 pts Need Improvement
The response fails to identify possible consequences of reducing prices and is somewhat vague in defining those that are listed. The response fails to identify price adjustment strategies beyond a straightforward price reduction that the client should consider, or those identified are incorrect.
45 pts This criterion is linked to a Learning OutcomeOrganization
15 pts Accomplished
Organization is clear and helps the reader understand the respondent’s point of view. Transitions connect concepts throughout and guide the reader. Contains an effective introduction and conclusion.
13 pts Meeting Expectations
Organization helps the reader understand the respondent’s point of view. Transitions connect some concepts. Contains an appropriate introduction and conclusion.
11 pts Satisfactory
A lack of organization interferes with the reader’s understanding of the respondent’s point of view. Response has few transitions that would help the reader follow the essay. Either the introduction or the conclusion, or both, are ineffective.
9 pts Need Improvement
A lack of organization profoundly interferes with the reader’s understanding of the respondent’s point of view. Responses lacks transitions that would help the reader follow the essay. Both the introduction and the conclusion are absent or ineffective.
15 pts This criterion is linked to a Learning OutcomeUtilization of Course Material and References
15 pts Accomplished
The paper utilizes course materials (textbook or lecture videos). The paper uses additional scholarly sourced references. The paper shows understanding of all the concepts and theories related to the topic.
13 pts Meeting Expectations
The paper utilizes course material (textbook or lecture videos). The paper shows grasp of concepts and theories related to the topic.
11 pts Satisfactory
The paper utilizes personal experience and does not integrate any other course material (textbook or lecture videos). External source is used, but has no academic basis. The paper shows some grasp of the concepts and theories related to the topic, but not consistently. Some errors evident.
9 pts Need Improvement
The paper does not reference any course materials (textbook or lecture videos). Also, does not use personal experience or any other external source, or no paper is submitted.
15 pts This criterion is linked to a Learning OutcomeAPA formatting / References
10 pts Accomplished
All the sources are cited following APA format in the paper and reference list. Has no errors in APA format or punctuation.
8 pts Meeting Expectations
All sources in the paper and reference list are cited following APA format. Has only one (1) or two (2) errors in APA format or punctuation.
7 pts Satisfactory
Not all sources in the paper and reference list are cited following APA format. Has three (3) or four (4) errors in APA format or punctuation.
6 pts Need Improvement
Not all sources in the paper and reference list are cited following APA format. Has more than five (5) errors in APA format or punctuation. No reference page; or no paper is submitted.
10 pts This criterion is linked to a Learning OutcomeWriting Mechanics
15 pts Accomplished
Paper is correctly formatted. Demonstration of correct written language. There are no grammar, spelling, or punctuation errors. Concise wording and writing. Assignment is written in active voice. Conjunctions are not overused. The paper is 90% or more of student’s authorship.
13 pts Meeting Expectations
Minimal errors present in headings, citations, references, spacing, and similar. Occasional usage of awkward sentences and poor sentence structure. Occasional grammar problems, poor word usage (incorrect use of thesaurus and punctuation), and occasional spelling errors. Minimal use of words, conjunctions, and transitions.
11 pts Satisfactory
Errors present in headings, citations, references, spacing, and similar. Majority usage of awkward sentences and poor sentence structure. Majority of the paper has grammar problems, poor word usage (incorrect use of thesaurus and punctuation), and occasional spelling errors. Overuse of words, conjunctions, and transitions. Overstated ideas.
10 pts Need Improvement
Limited understanding and usage of formal written language. Numerous grammar and spelling errors. Limited vocabulary. Difficulty conveying meaning; or no paper is submitted. The paper contains 40% or more of material cited from others’ work.
15 pts Total Points: 100
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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