Consumer Buying Behavior United States Assignment
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Consumer Buying Behavior United States Assignment
According to LawAspect (2020), Samsung is expected to grab a 27 percent share of the global TV market in the second quarter of 2010, according to a market research and consultancy organization in the United States, while LG Electronics will account for 26.2 percent. Samsung’s dominance is expected to continue in 2011, according to the market researcher. With the introduction of the “Finger-Slim” LED TV, Samsung Electronics is launching a new market.
The super-slim LED TV was first introduced in March 2009 and has since sold over 2.6 million units. More than 2 million devices were sold in 2009 alone, indicating a promising future. With the release of its “Bordeaux” range, Samsung has led the flat-panel TV industry for the previous five years. Samsung retained the leading position by successfully selling more than 1 million 3D televisions as of August 2010.
As their rivals are always jumping on the bandwagon, Samsung outstrips them by consistently introducing better and newer models of their products (LawAspect, 2020). Over 22 percent of people aged 30 to 49 use a Samsung smartphone for business in the United States, as of 2018.
For adults under 30, the rate is 18 percent, and only 10 percent for people aged 50 years or older. Consumers’ growing love affair with digital technology, combined with the growing volume of available information flowing through these devices, has undoubtedly raised the stakes when it comes to researching purchase decisions — one of the main reasons why shoppers are often more informed than store associates when entering a store. Buyers have become so accustomed to completing their homework before making a purchase that researchers predicted that in 2015, 64% of consumers would research items and stores before making an in-store purchase, up from 49% in 2014.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Consumer Buying Behavior United States Assignment