MBA 640 Innovation Through Marketing and Technologies
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MBA 640 Innovation Through Marketing and Technologies
Consumer Buying Behavior Report
University of Maryland Global Campus
MBA 640 Innovation Through Marketing and Technologies
Consumer Buying Behavior Report
Introduction
Entering the highly competitive marketplace of smart-tv’s is not an easy feat. For AMCE to be successful, they must understand the different desires of their consumers from each market they are planning to release the product. This report will analyze the three markets for consumers’ buying behaviors of the three top competitors: Samsung, LG, and Vizio.
Samsung
Samsung Background
Samsung is one of the world’s largest producers of electronic devices. Over the years, they have become an industry leader in consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems (Bondarenko, P. 2021). Samsung is headquartered in South Korea. Samsung was ranked second in the world as ‘Most Popular Consumer Electronics Brands”.
Samsung first entered the electronics market in 1969, with multiple departments dedicated to electronics. Black-and-white televisions were their debut products. The company began exporting home electronics items to other countries in the 1970s. Samsung was already a major manufacturer in Korea at the time, with a 50% ownership in Korea Semiconductor (Bondarenko, P. 2021). With disruptive ideas and technology that give people the power to discover new experiences, Samsung Electronics inspires the world and influences the future.
Samsung continues to redefine the worlds of televisions, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions by focusing on innovation and discovery. Samsung Electronics is dedicated to bettering the world by creating ground-breaking solutions that improve people’s lives on a daily basis. (Samsung Global Newsroom, 2019). Samsung is one of the most popular TV brands for TV screens. Moreover, Samsung has maintained the spot of biggest TV seller of all time. You must know the company from its innovative technology and turn feedback into a plus point.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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