HCS 490 Health Care Consumer Trends and Marketing Essay
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HCS 490 Health Care Consumer Trends and Marketing Essay
Assignment Content
In the health care industry, work is not divided among a team; collaborators work together to complete the task at hand. This activity intends to facilitate a collaborative discussion centered on the research each member will complete. In your discussion, you will describe the use of B2B and B2B sales and marketing in health care.
For this assignment, choose 1 of the following:
Use the example discussion prompt: Describe the use of B2B and B2C in health care.
Use a discussion prompt of your group’s choice.
A great way to start this discussion is for one group member to post the group’s selected prompt in the discussion area of the assignment. Group members can then post information they find and the corresponding citation.
To receive credit for your discussion, complete the following:
As an individual, research the following and contribute to a substantial discussion with your peers regarding the discussion prompt in relation to:
B2B – what are the characteristics
B2C – what are the characteristics
How B2B and B2C are used in health care
As a group, host a substantial discussion on the topic. For the discussion to be considered substantial, the following must be included:
All members will provide details from their research.
All members will provide and cite at least 1 peer-reviewed, scholarly, or similar reference from their research in APA format.
As a group, create a list of 5 key points in paragraph format, that summarize your group’s discussion and understanding of the topic.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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HCS 490 Health Care Consumer Trends and Marketing Essay