advertising management business plan assignment
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
advertising management business plan assignment
TEAM 2: ADVERTISING MANAGEMENT
You have been hired by a major cruise line carrier in the south Florida market to evaluate the effectiveness of their media promotional activities during the recession. Next week, you have a Board of Directors presentation to deliver your recommendations, what are your strong and weak promotional activity recommendations?
Objectives
Marketing planning is the systematic process of assessing marketing opportunities, allocating resources, determining marketing objectives, defining marketing strategies, and establishing procedures for implementation and control of marketing activities. The outcome of planning is a document that outlines the activities and objectives necessary to implement marketing strategies successfullya Marketing Plan. The process of creating a marketing plan provides a framework that stimulates critical thinking and provides a strategy through the application of core business skills. Upon completion of this project, the student will be able to address all questions that arise when considering the 5C’s, STP, and 4P’s that constitute the Marketing Framework.
Content
There are eight parts to the project as detailed on the Scoring Rubric:
Part 1 Executive Summary (1 page)
Part 2 Situation Analysis (5Cs) (2-3pages)
Part 3 Market Analysis & Strategies (STP) (2-3pages)
Part 4 Tactical Plans (4Ps) (3-4 pages)
Part 5 Team Christian Reflection/Worldviews (1 page)
Part 6 Conclusion (1 pages)
Part 7 Report in 7th Edition APA Format & AdjustmentsWritten Report
The Marketing Plan report must be single-sided, double-spaced, one-inch margins (top, bottom, right, left), Times New Roman, 12-point font size. Include a cover page with your title, course name, student names, and the date submitted. The order of Parts and Sections shown on the Scoring Rubric must be maintained. Each Part and Section must be clearly labeled. Must contain (minimum) five (5) peer-reviewed, scholarly sources and your textbook. Citations must be used and must be linked to your References (Sources of Information) listed at the end of the report. APA appropriate citation format (examples available on Internet). Any included tables, figures, maps, or other images should be shown in appendices placed after the References. Deliverables.
advertising management business plan assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow advertising management business plan assignment
advertising management business plan assignment