Alikay Naturals Moisturizing Black Soap Shampoo Case Essay
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Alikay Naturals Moisturizing Black Soap Shampoo Case Essay
Assignment #1 – Business 100
Name:
Step 1: Product Life Cycle
Background Information Needed to Answer Question #1:
Review the Sales Report below for Alikay Naturals Moisturizing Black Soap Shampoo.
As you recall from our learning, here are the four phases of the product life cycle:
Question 1:
What phase of the product life cycle is the Moisturizing Black Soap Shampoo currently in?
Alikay Naturals Moisturizing Black Soap Shampoo Case Essay
- Introduction
- Maturity
- Growth
- Decline
Describe why you selected that phase using sales report data and what you know about the product life cycle in the box below:
Step 2: Product Changes
Background Information Needed to Answer Question #2:
Review the User Survey Summary data below and form some opinions about the shampoo’s consistency, smell, effectiveness, and price. Based on this information you will be able to answer question #2.
Question 2:
What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo? Please support your recommendation(s) utilizing the data below:
Step 3: New Product Development
Background Information Needed to Answer Question #3:
Review the three new product options and based on the survey results below determine which of the three new products you would recommend.
Question 3:
If you had to recommend one product, which product would you recommend they create? Underline or highlight your answer:
- Organic Bloom Shampoo
- Moisturizing Black Soap Shampoo with Dandruff Control
- Coconut Protein Shampoo and Conditioner
Explain your decision. Provide examples of the customer feedback that informed your choice.
question 4: Innovation
Determine which type of innovation your new product represents from among the four main types discussed this week. Underline or highlight your selection:
- Sustainable (eco-friendly)
- Frugal
- Sustaining
- Disruptive
Briefly explain why you chose that type of innovation.
Helpful image from Week 2 Learn’s section for your review:
Question 5: Production Methods
Based on the product you chose in Answer 3 determine which production method is most appropriate for the production of this product. Underline or highlight your answer:
- Job Production
- Batch Production
- Flow Production
- Mass production
Explain your decision below:
Helpful images from Week 3 Learn’s section for your review:
Next step: submit your work
- Save this document to your desktop
- Navigation: select file at the top, save as – select desktop, and select save
- Log into your class and select Assignment #1 on the left, scroll down and select “submit your work”, click browser my computer, find your file on the desktop, click open, then click submit.
- If you have any issues please email me or call
I will provide you assignment feedback and you can then make any changes you would like and resubmit for grading.
Congrats on completing assignment #1!
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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