Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Go to a company’s website that sells products or services that you’re interested in. To evaluate, find a sales message that is long enough. Analyze it using the following criteria and provide 2-3 of them in your post:
Which psychological influence techniques does it employ (consistency, reciprocation, social proof, authority, like, scarcity)? Give specific examples.
What types of emotional appeals are employed? What about logical justifications? Do you think this sales message is more geared toward emotion or logic? Explain.
Do you think this sales message is welcoming and warm?
Do you think this sales pitch is plausible?
Do you think this sales message is polite?
Do you believe the sales pitch?
What are two adjustments that you believe could be made to make it more effective?
Apple Marketing Strategy Questions Persuasive Message
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Apple Marketing Strategy Questions Persuasive Message |
Apple Marketing Strategy Questions Persuasive Message