Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
You’re the CEO of a large firm whose systems were recently hacked, exposing critical consumer data. The media has repeatedly requested a response from you about the problem and what the company is doing to safeguard its customers and avoid this from happening again. Would you, as CEO, speak out about the situation or choose a front-line spokesperson to represent the company? Justify your decision. Answer the following questions (even if you opt to make the statements as CEO):
Please begin your essay with an introduction to the dilemma and how to best address the scenario for the reader.
Use the Crisis and Emergency Risk Communication (CERC) paradigm to create your crisis message.
What are the characteristics of an effective crisis spokesperson?
What criteria are used to choose that specific individual?
Why do you believe it’s critical to have a well-trained spokesperson speak on behalf of the company amid a situation like this?
During a crisis, why would the media want to speak with frontline workers?
How would you, as CEO, correct the spokesperson’s erroneous information?
To back up your claims, do some research. In APA format, your essay should be at least two pages long. You must use at least two sources, one of which must be from the CSU Online Library.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Assignment of MSL 5200 Crisis Message |