Background on Winsome Sales Structure
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Background on Winsome Sales Structure
Because of your grasp of what needs to be done and your leadership skills, you have been chosen as project manager for this project. Your first order of business as the project manager is the development of the scope statement. Your boss has asked to see the sales deliverables. You have met with the sales manager and have a general sense of what support the sales team will require for the new product.
The home sales force is actually managed (and contracted) through Winsome’s sister company. This sister company purchases products from various manufacturers, brands them, educates the sales representatives, and markets the products to the home sales event customer. Winsome’s sales department is responsible for setting prices, generating sales forecasts, monitoring sales activities, helping the sister company incorporate new products, and identifying new sales opportunities. In some cases, Winsome’s sales department has attended the sister company’s quarterly branch manager sales events and presented information on new products. The marketing materials are jointly created by Winsome and the sister company.
For the sister company to begin its branding and sales force education activities, it needs to have the product specifications, photographs of the product, pricing structures, and marketing materials.
You have a follow-up meeting with the managers of the sales and marketing departments next week. At that time, you will review a detailed write-up of the scope that describes what is included, as well as what is excluded.
In preparation for the meeting, create a 2–3 page description of the project’s scope only as it relates to the sales and marketing activities.
Describe the deliverables the team will produce, what type of information it will contain, and the level of detail expected.
Identify the exclusions to the scope.
Define any assumptions you are making about the rest of the project’s scope that impacts your decisions around the sales and marketing scope.
Include an additional page to identify key points you will share in your conversation with the managers, identify their possible objections, and detail your response to those objections. Emphasize the assumptions you are making, what you expect the sales department to do, and any follow-up that still needs to be done around the scope.
Compile your scope statement with deliverables, exclusions, and assumptions, along with your key points page for submission.
Measuring logistics costs and performance
and, as we have already noted,
MVA = Net present value of expected future EVA
Clearly, it will be recognised that there are a number of significant connections between logistics performance and shareholder value. Not only the impact that logistics service can have upon net operating income (profit) but also the impact on capital efficiency (asset turn). Many companies have come to realise the effect that lengthy pipelines and highly capital-intensive logistics facilities can have on EVA and hence shareholder value. As a result they have focused on finding ways in which pipelines can be shortened and, consequently, working capital require- ments reduced. At the same time they have looked again at their fixed capital deployment of distribution facilities and vehicle fleets and in many cases have moved these assets off the balance sheet through the use of third-party logistics service providers.
The drivers of shareholder value The five basic drivers of enhanced shareholder value are shown in Figure 3.4. They are revenue growth, operating cost reduction, fixed capital efficiency, working capi- tal efficiency and tax minimisation. All five of these drivers are directly and indirectly affected by logistics management and supply chain strategy.
Revenue growth
The critical linkage here is the impact that logistics service can have on sales volume and customer retention. Whilst it is not generally possible to calculate the exact correlation between service and sales there have been many studies that have indicated a positive causality. It can also be argued that superior logistics service (in terms of reliability and responsiveness) can strengthen the likelihood that customers will remain loyal to
Shareholder value
Revenue growth
Tax minimisation
Fixed capital efficiency
Working capital efficiency
Operating cost reduction
Background on Winsome Sales Structure
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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