Principles of Accounting Essay Assignment
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Principles of Accounting Essay Assignment
Part I: IPO Presentation:
You work for a medium sized privately held electronics firm which is considering transitioning to a publically held organization. Your boss found out that you were taking business courses at Argosy University and has asked you to prepare a presentation for upper level management to explain the process by which a privately held company would transition to publicly held company. He has asked you to describe the general accounting processes involved in establishing an initial public offering (IPO), including but not limited to accounting for all assets, liabilities and equities of the firm. Prepare a 15-20 slide professional MS PowerPoint presentation which covers the following:
Identify and explain the top five reasons private companies go public.
Explain information the firm is required to provide to the investor with complete transparency.
Compare and contrast the differences in accounting processes and procedures that medium sized companies such as yours go through when going public.
Discuss any concerns you believe the company should guard against while transitioning from privately held to publicly held (shareholder apprehension, fair market value, etc.) and provide solutions to each concern.
Use the notes section in MS PowerPoint to explain your talking points. Use at least two charts and two additional graphics which support your points. Utilize at least three references (one of which may be your text) in your presentation.
Danger zone to customers to improve net sales value
These customers should be looked at very carefully. Is there any medium- to long-term prospect either of improving net sales value or of reducing the costs of service? Is there a strategic reason for keeping them? Do we need them for their volume even if their profit contribution is low?
Cost engineer
These customers could be more profitable if the costs of servicing them could be reduced. Is there any scope for increasing drop sizes? Can deliveries be con- solidated? If new accounts in the same geographic area were developed would it make delivery more economic? Is there a cheaper way of gathering orders from these customers, e.g. the Internet?
Protect
The high net sales value customers who are relatively cheap to service are worth their weight in gold. The strategy for these customers should be to seek relation- ships which make the customer less likely to want to look for alternative suppliers. At the same time we should constantly seek opportunities to develop the volume of business that we do with them whilst keeping strict control of costs.
Ideally the organisation should seek to develop an accounting system that would routinely collect and analyse data on customer profitability. Unfortunately most accounting systems are product focused rather than customer focused. Likewise cost reporting is traditionally on a functional basis rather than a customer basis. So, for example, we know the costs of the transport function as a whole or the costs of making a particular product but what we do not know are the costs of delivering a specific mix of products to a particular customer. There is a pressing need for companies to move towards a system of account- ing for customers and market segments as well as accounting for products. As has often been observed, it is customers who make profits, not products!
Direct product profitability
An application of logistics cost analysis that has gained widespread acceptance, particularly in the retail industry, is a technique known as direct product profitability – or more simply ‘DPP’. In essence it is somewhat analogous to customer profit- ability analysis in that it attempts to identify all the costs that attach to a product or an order as it moves through the distribution channel. The idea behind DPP is that in many transactions the customer will incur costs other than the immediate purchase price of the product. Often this is termed the total cost of ownership. Sometimes these costs will be hidden and often they can be substantial – certainly big enough to reduce or even eliminate net profit on a particular item.
Principles of Accounting Essay Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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