Brand Recommended Positioning Strategy Individual Project
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Brand Recommended Positioning Strategy Individual Project
Task Type: Individual Project Deliverable Length: 400–500 words
Points Possible: 100 Due Date: 1/19/2015 11:59:59 PM CTWeekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Your client is very excited about some of the research that you have already done on repositioning the company’s brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Prepare a brief proposal of 400–500 words that illustrates how a SWOT analysis can help reposition your selected product.
Perform a SWOT analysis on your company and brand.
Write a positioning strategy for your brand.
Your proposal should include the following sections:
Company and product overview: Use information that you have already researched from previous client presentations to briefly describe your client’s company and product.
SWOT analysis: Perform a SWOT analysis on your company and brand, including at least 1 statement under each of the headings of the SWOT grid.
Brand recommended positioning strategy: Based on your brand’s personality that you have determined from the four pillars, add a recommendation for a brand positioning strategy and how you think the brand should grow in the future.
References page
Consumer surpluses represents the difference between what a consumer is willing to pay for a good or service and the price that they actually pay. In other words, the concept of consumer surplus indicates how much consumers gain from consuming goods and services at a specified price.
Now let’s consider the case of a “consumer deficit” or the loss represented by consumers who exist at the opposite end of the demand curve. These are those persons who cannot afford to consume any goods or services at the specified price.
To address such a consumer loss, imagine that you are now tasked with imposing a “surplus tax” on consumers through the addition of an individual sales tax which will be added to the market price of certain goods and services. The proceeds from such a tax will be used to compensate an equal number of those consumers at the bottom of the demand curve, thereby, giving them the opportunity to consume such goods and services which they otherwise would not have been able to purchase at the specified price.
What would be the various consequences of this tax on both consumption as well as production?
In your response, provide examples and analysis to justify your conclusions. Quotations, paraphrases, and ideas you get from books, articles, or other sources of information should be cited using APA style. Help with citing sources can be found through the Academic Resources page under Course Home.
Brand Recommended Positioning Strategy Individual Project
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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