BUS 128 Selling and Marketing Overseas Report
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BUS 128 Selling and Marketing Overseas Report
BUS 128 Selling and Marketing Overseas Report
Research Report – Selling Overseas and Marketing in Another Country: This project should be completed individually. Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative. Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected. The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.
Your Task – Write a five page report that describes the product or service you plan to market abroad (it must be another country other than the United States); briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold.
Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.
General Format – The paper must be typed Use headings within the report when appropriate (please review Pages 430-445 for Parts of a Formal Report). For this report please include a Cover, Memo of Transmittal, Table of Contents, Introduction, Body, Summary, Conclusions, Recommendations, and a Bibliography (The Cover, Memo of Transmittal, Table of Contents, and Bibliography will not be counted towards the five page requirement). Plan the paper carefully so as to develop an organized and non-redundant report. It should be organized and assembled as a continuous report and should not appear to be several independent segments bound together. You must have a minimum of five sources. Please cite your sources using APA Format – (the Writing Center can offer assistance if you do not know how to do this). These five sources must be SCHOLARLY. You should include peer-reviewed, journal articles.
BUS 128 Selling and Marketing Overseas Report
BUS 128 Selling and Marketing Overseas Report
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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