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Business Marketing Ethics Problems Essay
Description
ETHICS PROBLEMS & QUESTIONS AND PROBLEMS
ETHICS PROBLEMS
As a salesperson, two traits you have been trained to display are confidence and optimism. Let’s say one of your clients asked you, “I’m getting a little worried about your new model, the X15J. I thought we were going to see prototypes of it by January, and here it is late February and we’ve not seen anything. I’m about to hire some additional workers this summer. Is it going to be released on time?
As the salesperson, you know that the X15J has hit some significant snags and there is no definite timeline for its release at the present. But you don’t want to jeopardize the verbal sales commitment from the buyer, thinking that the buyer might purchase from a competitor.
What should your response be to the customer? Write your response in the actual words you would use.
QUESTIONS AND PROBLEMS
Do you agree or disagree to each of the following statements (circle your answer). Why?
Salespeople rip people off. AGREE DISAGREE WHY?
Selling is just a big bag of tricks. AGREE DISAGRE WHY?
A salesperson should never take no for an answer. AGREE DISAGREE WHY?
Salespeople are born, not made. AGREE DISAGREE WHY?
A good salesperson can sell anything. AGREE DISAGREE WHY?
Business Inclusiveness Analysis and Critique
Description
Select a business that you shop patronize and examine their corporate website for information on diversity, equity, and inclusion. Also, feel free to contact their human resources department to garner information on their efforts in this area. Additionally, examine their financial expenditures to see how much they are investing in these efforts if possible. Finally, develop a well-written critique containing the following:
Overview of the business
Summary of their DE&I efforts
Critique of whether their efforts align with their mission, vision, and values
Do their efforts in this area seem authentic?
Are there areas where they are excelling and areas where the company can do better?
Business Marketing Ethics Problems Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Business Marketing Ethics Problems Essay |
Business Marketing Ethics Problems Essay