BUSN311 Quantitative Methods and Analysis
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BUSN311 Quantitative Methods and Analysis
Running head: BUSN311 Quantitative Methods and Analysis 1
Unit 3 – Survey Sample Size
Type your Name Here
American InterContinental University
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
Introduction
Provide a brief introduction (2-3 sentences) to the email you are writing for the purposes of previewing what will be covered.
Entertainment Survey
Using a newspaper article from AIU library’s full-text database: National Newspapers (Proquest), create a lecture (with citations) which includes the following: Describe an entertainment poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Most news articles will not provide information on the number of people surveyed. In this case critique the validity of the results. (Be sure to cite the article which must be from National Newspapers -ProQuest) NOTE: There is a research Guide in the classroom to help with this assignment. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.
Political Survey
Using polls from one of the following sources: http://people-press.org/question-search/ or http://www.gallup.com/Home.aspx Describe a political poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.
General Survey
Using polls from one of the following sources: http://people-press.org/question-search/ or http://www.gallup.com/Home.aspx Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.
Overview
Consider the three surveys presented. Using the knowledge you learned from the textbook, compare and contrast the sample sizes in each of the three surveys mentioned in the post and determine if the samples sizes are appropriate. In your opinion, which appears to be the most valid? (Cite and reference the textbook) This section of the paper will be 2-3 pages in length and each survey or poll described MUST come from AIU Library’s National Newspapers- ProQuest Database and Pew Research Center or Gallup. Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that since you did research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.
Application: Copy of Survey
Create your own 3 question Entertainment or General Opinion Survey using http://www.zoomerang.com/basic/ or another free survey program or http://www.surveymonkey.com/. Secure a minimum of 20 responses. Your survey respondents may be friends, family or classmates. (NOTE: The small sample size was chosen for convenience and as you know is not a valid sample. The goal is for you to create, deploy and analyze a simple survey.) Include a copy of your survey.
Application: Results – Chart 1
Provide charts of your results and describe the 3 charts in words.
Application: Results – Chart 2
Provide charts of your results and describe the 3 charts in words.
Application: Results – Chart 3
Provide charts of your results and describe the 3 charts in words.
Application: Surveys and Business
Explain how the results of your survey can be used by a media group or company. This section of the paper will contain 1 page of text and 3 charts.
Conclusion
Add some concluding remarks-can be a sentence or two.
References
NOTE: The reference list starts on a new page after your conclusion.
For help with formatting citations and references using rules outlined in the APA Manual’s 6th Edition, please check out the AIU APA guide located under the Interactive Learning section on the left side of the course.
General Form for Electronic References
NOTE: A reference list is presented alphabetically by author’s last name
Note: Some elements of the 6th edition’s style guidelines for electronic resources differ from previously published guidelines. Electronic sources include aggregated databases, online journals, Web sites or Web pages, newsgroups, Web- or e-mail-based discussion groups, and Web- or e-mail-based newsletters. Online periodical:
Author, A. A., Author, B. B., & Author, C. C. (2000). Title of article. Title of Periodical, xx, xxxxx. Retrieved month day, year, from source.
EXAMPLE:
Reinartz, Werner, Thomas, Jacquelyn S., Kumar, V. (2005). Balancing acquisition and
resources to maximize customer profitability. Journal of Marketing, v69, Issue 1. Retrieved
6/13/2005, from Business Source Premier.
BUSN311 Quantitative Methods and Analysis
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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