Competitive Business Strategies to Create Competitive Advantage
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Instructions:
Competitive Business Strategies to Create Competitive Advantage
Applying Strategies to Achieve Competitive Advantage Discussion
How do business leaders know how to choose the best strategy for an organization? This question can be complex and nearly impossible to answer because there are multiple strategies that organizations can integrate, and some may work better in certain situations than others. For example, if a company produces luxury cars, it may not want to pursue a strategy that includes offering the lowest price in the market because that could be interpreted as a compromise on quality or some other aspect that consumers in that market might expect. Likewise, a company that competes in a market that is saturated with other brands of the same product might find that creating a cost-cutting strategy would allow it to be more profitable and to achieve a competitive advantage.
In this Discussion, you will play the role of consultant and will give a selected organization some recommendations for what strategic approaches they should take to achieve competitive advantage.
Competitive Business Strategies to Create Competitive Advantage
Competitive Business Strategies to Create Competitive Advantage
Competitive Business Strategies to Create Competitive Advantage
To prepare for this Discussion:
Identify an organization with which you are familiar that is in need of a change in its strategy in its pursuit of competitive advantage.
Review this week’s Learning Resources, focusing specifically on the different competitive strategies and strategic frameworks you have learned about in this program. Consider the concept of the Blue Ocean strategy, as well as Porter’s five forces, vertical integration strategies, and others.
Review the Academic Writing Expectations: Capstone Courses document, provided in this week’s Learning Resources.
Post a 225- to 300-word (3- to 4-paragraph) analysis of how your selected organization can use competitive business strategies to create competitive advantage. In your analysis, include the following:
Examine two strategies that the organization could take to create and sustain competitive advantage. Explain why these strategies could be effective for the organization’s achievement of competitive advantage.
Devise recommendations for how the organization could implement a Blue Ocean strategy or strategic approach to achieve and sustain competitive advantage.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Competitive Business Strategies to Create Competitive Advantage