Components of An Effective Compensation Plan Discussion
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Components of An Effective Compensation Plan Discussion
Assignment 3: Part C: Your Marketing Plan
Due Week 9
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.
Instructions
Components of An Effective Compensation Plan Discussion
Create the third part of your marketing plan:
Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
Develop the company’s pricing and distribution strategy.
Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.
Develop your online and direct marketing plan most relevant for your product/service and audience.
Develop your social responsibility/cause-related marketing plan most relevant for your product/service and audience.
Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry-specific and relate to your chosen product/service.
Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 – 12 pages.
The specific course learning outcomes associated with this assignment are:
- Evaluate the marketing strategies used to create/communicate customer value.
- Analyze integrated marketing communications and its relationship to advertising strategy.
- Create an effective marketing plan.
- Develop recommendations based on market analysis and strategy.
- Develop dynamic strategies for competing.
- Develop branding strategies for new products or services.
- Develop pricing strategies and distribution channels for products or services.
- Develop a fully integrated marketing communications plan for products or services.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric found here.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Components of An Effective Compensation Plan Discussion