JRN 4401 Managing an Actual Media Outlet Essay
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JRN 4401 Managing an Actual Media Outlet Essay
Major Project for JRN 4401-Managing An Actual Media Outlet
Choose one or two situation(s) and/or “groups” to address. This assignment must be in essay format. Your essay should be a minimum of 1,000 words. You must use correct grammar, correct punctuation, and complete sentences.
Your essay must also be in MLA, APA, or AP format. If you are not familiar with these essay formats, please refer to The Purdue Owl website and use whichever essay format you prefer.
Use your book to help you with this assignment. Use key terms from the chapters we have read so far, and you may read ahead, as well. However, please make sure your assignment is written in your own words. If your assignment contains more than 20 percent of material from outside sources, you will receive a 0 for this assignment. If you choose to use outside sources for this assignment, you must include a Works Cited page.
Wiregrassstudentradio.com is a Troy University official student-run on-line radio station. It “broadcasts” from noon until midnight weekdays (central time). It needs to raise about $200 a month to meet its expenses, license fees, etc. This puts it in competition for advertising dollars with every other media outlet in Pike County, including the Troy Messenger, Troy Cablevision Channel 52, and WTBF-AM (1947) and WTBF-FM (1997), the only commercial stations in Pike County.
WTBF-AM is a “local” station, playing primarily to the Troy population of approx. 15,000 and to a lesser extent, Pike County, with about the same number or residents.
WTBF-FM is an “oldies” station, with older demographics (35-65), and is more local than most but also carries news and information to appeal to the entire Wiregrass, which their signal covers well.
JRN 4401 Managing an Actual Media Outlet Essay
Troy Messenger is the only local newspaper, and it is published five days a week. They skip Monday and Sunday.
JRN 4401 Managing an Actual Media Outlet Essay
Group One is managing wiregrassstudentradio.com. What do we play in order to attract our core audience, how much are commercials, and what can we do to promote it?
Group Two gets to be the new owners of WTBF-AM/FM. How do we maintain the current level of service and profit against this new upstart? What do we play and why? How do we promote? What do we charge?
Group Three gets to be the new owners of the Troy Messenger.
Group Four gets to start a new TV station in Pike County.
You will be a part of any group (you choose). And you can choose up to two situations (groups) to address. You can also just address one—that’s entirely up to you.
Please be as detailed as possible with this assignment. I want to know your game plan, your budget, your target market, your ideas, your schedule, your social media campaigns (if applicable), your channels of interest—everything. You can include real or fake information—that is up to you. It just needs to be believable and logical
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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JRN 4401 Managing an Actual Media Outlet Essay