Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Consumer Behavior and Motivation Essay Paper
Your weekly journal entries should go beyond merely repeating or summarizing what was covered in the chapter or video. They should show provide a detailed description of the consumer information processing and/or decision making event. Use of correct, relevant terms related to the week’s topic is REQUIRED. Underline the terms used. Journal entries will be judged on the quality of their content and the professionalism of the thoughts and ideas expressed.
Journal entry title example: Module 3: Perception Processes while Grocery Shopping
Journal entry outline (All 3 sections below must be included in your paper):
A brief (2-3 sentence) description of your consumer behavior experience (what happened, where, when, with who) and the consumer behavior/consumer psychology concepts that you will discuss in reference to your experience. For example: Last week as I grocery shopped at Publix with a friend around lunch time, we noticed the aroma of fresh baked bread throughout the store. This affected my perception of the store and increased my attention to the bakery items.
A detailed (1-2 paragraph) explanation of the consumer behavior processes you used and/or that were triggered by stimuli in your environment. For example, The fragrance of the bread exceeded my sensory threshold and caused me to retrieve from memory images of delicious, warm fresh-baked bread…My attention to ready-to-eat foods caused a perceptual bias that made everything in the bakery seem delicious and desirable…
Suitable experiences include, but are not limited to: brick-and-mortar retail shopping, radio ads, customer service, online shopping, magazine/radio/billboard/facebook ads, product usage, product sampling, vending machine purchase, salon/nail spa/spa/barber service, salesperson interaction, etc.
A brief (1 paragraph) description of the implications of your consumer behavior experience for marketing strategy, ethics, and/or consumer well-being.
For example, Stores such as Publix can use pleasant food scents like fresh-baked bread as sensory marketing to increase attention to bakery items…Consumers must be aware that this is a marketer tactic and be mindful of how store scents affect their feelings and desire…
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Consumer Behavior and Motivation Essay Paper |
Consumer Behavior and Motivation Essay Paper