Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Anker Innovations Technology Marketing Plan
Anker Innovations Technology, a global leader in charging technology. Power bank is one of its main products in their US market that has been chosen as Amazon’s choice, featured as its big capacity, fast charging and excellent value. With its current market size of power bank, we believe that the power bank sharing service could be a new profitable way to help Anker to expand the US market. Power bank sharing service means users can rent a power bank at their nearby charging station to solve customers’ problems of dead batteries in public places that don’t always have power outlets available.
The service could make profit from the customer’s payment of renting a power bank, membership fee, late fee, etc. Also, customers can make a payment for permanent access when they don’t want to return the rented sharing power bank. They can also trade in the power bank once they do not need it later. Technicians will evaluate it and pay money back based on the battery consumption and usage time. The target customer of this service could be travelers, workers, gamers, and so on. For the current power bank sharing market in America, most businesses mainly focus on New York City, but not covered other cities, so the market has not saturated and has the potential to be expanded.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Anker Innovations Technology Marketing Plan |
Marketing Anker Innovations Technology Marketing Plan