Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Creating Brand Experiences Through Sensory Appeal Presentation
Scenario
You are the marketing manager for best fitness. The firm markets athletic footwear, sportswear, and accessories. Best fitness has a reputation for manufacturing the finest products and is the leader in the industry. Your firm is introducing a new line of accessories, including fitness trackers.
You are attending a marketing conference. The theme of the conference is Creating Brand Experiences through Sensory Appeal. Your attendance comes at the perfect time as it addresses sensory perception and its impact on consumer behavior. The topic has important implications for Best Fitness’ marketing of the new line of fitness trackers.
Instructions
Your manager, Michael Groza, has asked you to prepare a PowerPoint presentation to be delivered to the marketing department regarding what you’ve learned and has asked you to include the following information:
INTRODUCE THE CONCEPT OF PERCEPTION AND ITS INFLUENCE ON BRAND EXPERIENCE.
Explain how you plan to include package elements such as color, symbolism, and design of the new fitness trackers to create positive images for the brand. Explain each element in detail.
Recommended brand experiences you plan to implement.
Create a personality for the brand that relates to the consumer’s self-perception.
Creating Brand Experiences Through Sensory Appeal Presentation
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Creating Brand Experiences Through Sensory Appeal Presentation |
Creating Brand Experiences Through Sensory Appeal Presentation