Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Customer Analysis Paper Attention of Audiences
For this project, you will be working for a marketing manager at a company that is planning to introduce a new line of personal care goods in the United States. The projected target market will be males between the ages of 18 and 35, with price points ranging from low to mid-income. Drugstores, grocery stores, and retailers such as Walmart and Target are expected to carry the whole product line, with drugstores serving as the major retailer. You’ve been given the duty of
conducting a consumer behavior analysis to aid in marketing decisions.
Write a 45 page document that includes the following:
Propose a sort of message appeal for use in advertising, making sure to explain why the appeal is necessary.
Analyze the various cultures that this product will appeal to and provide recommendations for the best three.
Make a decision about which microcultures and demographics should be targeted.
Suggestions about how to use group influence in product marketing
Make a strategy for addressing need recognition, search behavior, and getting the product into the minds of consumers.
To back up your writing, use two sources. Choose sources that are reliable, timely, and relevant. At least once in your assignment, cite each source included on your source page. Access the library or consult the library guides for assistance with research, writing, and citation.
Customer Analysis Paper Attention of Audiences
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Customer Analysis Paper Attention of Audiences |
Customer Analysis Paper Attention of Audiences