Development of Multinational Business Enterprises Essay
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Development of Multinational Business Enterprises Essay
BANGOR UNIVERSITY
AND
MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE
Course : Master of Business Administration in Banking and Finance
(MBFD5 1710A)
Development of Multinational Business Enterprises Essay
Master of Business Administration in International
Marketing
(MIMD5 1710A)
Module Code and Title : Applied Business Projects (International Business)
Module Tutor : Dr Alby Kurian
Assessment : Individual Assignment
Due Date : 17 October 2018
Word Length : 3,000 words +/- 10%
This assignment is intended to give you an insight to the development of Multinational Business Enterprises of the kind that many of you aspire to work for. You are required to consider the operations (past, present & future) of a Multinational Company assigned to you – using concepts introduced in the IB module, & considering the behaviour of managers when going international.
The company will have a wide range of international activities as it is taken from a global listing – there will be plenty of information available to you in the public domain.
The company’s Annual Report & other information on the company’s own website will be valuable sources of information, as well as third party commentaries on the Company.
Your task is to research relevant information & interpret the company’s development over time, the behaviour of its managers, & its possible future strategy – using concepts in the module .
- Concisely summarise the geographic & product markets that the company CURRENTLY SERVES , indicating (with examples) the range of transaction modes it uses to serve these markets (you may need to do this by interpreting the nature of the subsidiaries it operates – are these wholly-owned, joint ventures, agents, etc). Conclude whether it prefers joint venture activities or wholly-owned operations.
- Analyse how the company has reached its current position by depicting the
HISTORICAL DEVELOPMENT of the company’s International Business operations – try to capture the countries entered, with which products, & the mode used at the time of entry. Use Dunning’s OIL to interpret its strategy to date – what does it ‘own’, what has been the manager’s approach to control/internalisation, & why has it chosen locations?
- Consider whether the organisation displays ETHNOCENTRIC OR GEOCENTRIC BEHAVIOUR . Consider how the company has adjusted to the challenges of internationalisation over time by applying the “Pattern of Internationalisation” – choose two time points to show how many countries it entered, how similar they were to the ‘home country’, etc. Is there a pattern to the countries it has selected to serve? Then assess the approach to ‘organisation & control’ & international human resource management? – for senior management posts does it choose home country nationals, host country nationals, or third country nationals. Relate the company’s approach to its cultural origin.
- Conclude by looking at aspects of the COMPANY’S FUTURE. How do you think the organisation will be affected by current changes in its external environment – specifically increasing automation of operations (“The Fourth Industrial Revolution”, Klaus Schwab 2016), & possible changes in regional groupings around the World?
Write a report of four roughly equal sections. Your assignment should be 3000 words in length. (plus or minus ten percent)
Make effective use of Appendices in your answer. Ensure that you acknowledge all sources that you use, & that the work submitted is your own effort.
END OF ASSIGNMENT
MBFD51710A_MIMD51710A_ASB4904: Applied Business Projects (International Business),
Individual Assignment: 17 October 2018 Page 2 of 2
Development of Multinational Business Enterprises Essay
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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