Digital Public Relations Strategy United Way
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Digital Public Relations Strategy United Way
My Client: United Way (https://www.unitedway.org)
social media accounts: Twitter (https://twitter.com/unitedway), Facebook (https://www.facebook.com/UnitedWay), Instagram (https://www.instagram.com/unitedway/).
Please Read my project, the instruction and lecture in the attached file!
Introduction
For this assignment, you will draft an outline of an integrated digital strategy for your client, that must include an influencer engagement component. Your outline is only a draft at this stage, and is designed to ensure you understand the essential elements of a strong digital
Your paper must include the sections noted below. It should be no more than two pages length. Do not include extensive narrative or explanations in each section; rather, indicate the flow of your paper, and the essential elements you will include, using bullet points. Also pay attention to the grading rubric for your paper, and make sure all the elements in the rubric are included in your paper.
Read in the instruction file and include all the sections in the paper.
Please read the rubric carefully!
Digital Public Relations Strategy United Way
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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