Discussing The Importance Of Mission And Vision Statements
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Discussing The Importance Of Mission And Vision Statements
Discussing The Importance Of Mission And Vision Statements
Unit II Essay
Over the course of this unit, we have discussed the importance of mission and vision statements. As a part of that discussion, we analyzed mission and vision statements for their
effectiveness. For the Unit II Essay, you will expand on this topic.
Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission
statements of two companies and the vision statements of two companies. You may use the same companies for both the mission and vision comparisons or separate companies.
Within your essay, include the following:
- Explain the principle value of two vision statements.
- Explain the principle value of two mission statements.
- Compare and contrast vision statements of each organization in terms of composition and importance.
- Compare and contrast mission statements of each organization in terms of composition and importance.
- Do you think organizations that have comprehensive mission statements tend to be high performers? How do mission and vision statements assist in selecting an industry-specific strategy?
- Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives.
Your essay should be a minimum of three pages in length or approximately 750 words, not including the title and reference pages. You must also include an outside source from the Online Library to support your explanations. Follow APA standards for formatting and referencing.
Information about accessing the Grading Rubric for this assignment is provided below.
Discussing The Importance Of Mission And Vision Statements
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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