Discussion Of Who Is the Target Market Assignment

Discussion Of Who Is the Target Market Assignment

Instructions:

Discussion Of Who Is the Target Market Assignment

Case Study

You are a marketing expert for Emerald City Promotions. The tour manager of a Pop music group called “Alvin and the Chipmuncks” has hired your company to increase sales to their concerts and to increase Alvin and the Chipmuncks related paraphernalia.

Alvin and the Chipmuncks is one of the hottest music acts in the country. They have released ten consecutive top hits, have won the Best Contemporary Artist Award, and have several music videos showecased on the pop music television station. The band is about to embark on a twelve week tour across the U.S. Currently, ticket sales aren’t doing as well as expected. The tour manager believes that there are several possible reasons for the dismal ticket sales: booked venues are too large, ticket prices are too high, the fan base is too young and/or the economy is weak.

For your assignment:

In 2-3 pages, discuss who you think the target market is for Alvin and the Chipmuncks.

Describe how they can find out what their target customers are looking for in merchandise related to the tour.

Discuss the factors that affect the prices of tickets and merchandise.

What strategies can be used to increase ticket sales? How can they translate the popularity of the group and their songs into attendance at concerts?

What strategies can be used to increase merchandise sales, from the standpoint of both the product selection and promotion during the concert?

Remember to use credible sources. Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

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RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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