Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Distributor of Authentic Beauty Products Marketing Paper
I will send you the first part after you accept the request
Part 2, around (1000) words: Due week 10. on 11/12/2021. (Refer to the Textbook Chapters 4, 5 & 6)
1.Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)
a.Where are you now? (situation analysis)
b.Where do you want to be? (business objectives)
c.How are you going to get there? (strategy)
d.How exactly do you get there? (tactics)
e.Who does what and when? (actions)
f.How do you monitor performance? (control)
2.Summaries the marketing mix best suitable for your campaign. (refer to ch5)
a.Product variables
b.Price variables
c.Place variables
d.Promotion variables
e.Process variables
3.How can you implement relationship marketing for your campaign. (refer to ch6)
a.Could you create a virtual community? And how does it help the relationship marketing.
b.Could you use digital media to support customers’ advocacy? And how?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Distributor of Authentic Beauty Products Marketing Paper |
Distributor of Authentic Beauty Products Marketing Paper