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Instructions:
Marketing and Competitive Rivalry Case Study
https://www.wsj.com/articles/intel-ceo-pitches-pri…
Case Study Questions
Question 1.
In the excerpt below, identify 3 of Porter’s 5 Forces Mr. Geisinger is seeking to impact or change. Please explain your answers.
Excerpt from the article: “Mr. Gelsinger has struck a common note in those meetings, according to people familiar with the talks and documents, namely that Intel has big plans to build more chip factories that also can help fix an overconcentration of chip-making in Asia driven by lucrative incentives there.”
Question 2.
What are the benefits of Intel making its global tour to explain the chip shortage and market instability to governments prior to building the factories, what is the purpose of the meetings?
Question 3.
Why would developed nations specifically the U.S. and Europe, be willing to provide billions in subsidies to assist a private company (Intel) in the building of new chip fabrication sites when they won’t get any of the profits from the company?
Question 4.
Identify the ways the Global Foundries of Singapore adjusted its manufacturing operation to increase its output? List a minimum of two and provide how each helped increase the output.
Question 5
Identify your favorite electronic product. What quadrant of Kraljic’s Matrix would microchips fit into for the company that produces it and why?
Question 6
“Never let a good crisis go to waste,” Mr. Geisinger said in an interview earlier this year.”
What is Mr. Gelsinger describing by the term “Good Crisis” and how can he leverage the crisis to offset the procurement cost of building & operating Intel’s new manufacturing sites?
Question 7
“Mr. Gelsinger, 60 years old, who spent three decades at Intel before leaving in 2009, has shown he is ready to invest heavily in its revival. And the company has been considering what would be its biggest acquisition ever with a potential $30 billion deal for contract chip maker GlobalFoundries Inc., the Journal has reported.”
If you were Mr. Gelsinger how would you convince Intel (the company you work for) to allow you to spend such a large amount of money on the purchase of Global Foundries Inc.?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing and Competitive Rivalry Case Study |
Marketing and Competitive Rivalry Case Study