Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
End of Simulation Relative Penetration Strategy in Canada
End of Simulation Paper
This paper is due after the second simulation. Your paper will be no longer than five
pages. Your paper should address all the topics below using complete sentences and paragraphs.The outline can be the section headings for your paper.
(1) Bra
nd Strength in each region
(2) Advertising Effectiveness
(1) Expired Units
(2) Lost Sales
(1) Marketing Investments
(2) Promotional Mix
(1) What is your margin?
2) How does this price compare to your competition?
3) What is the retailer markup?
(1) What was your sales promotion strategy (trade and consumer)?
(2) How does this spending compare to your competition?
iii. What was the population percentage and market demand for the consumer group(s)you targeted.
(1) For the group(s) you target what was their consumer psychographics percentages for: or each chapter and 1 short answer question
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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End of Simulation Relative Penetration Strategy in Canada |
End of Simulation Relative Penetration Strategy in Canada