Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Social Media Marketing Research Paper
project assignment second part only from Q 6 to Q11
▪ Establish your business voice and tone and figure out how to speak with your target
audience.
▪ What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and
list 2 or 3 that your style is not.
▪ Write a clear and detailed description of your brand/ business posting guidelines.
▪ What logos, positioning, and sizing will you use?
▪ What fonts and colors will you use?
▪ What is your company’s communication strategy when responding to your targeted
audience and competitors? (How will your brand/ business respond to public complaints,
competitors, and questions from followers?)
Actionable social media tactics
In detail, develop actionable social media tactics to implement each of the company’s
social media presence.
For each social media platform [based on the previous selection (point #6)]:
▪ Determine the purpose/goal
▪ Ideal time for Posting
▪ What types of content will you create and share on each channel? And what types
of content will help you driving people to your website and local store?
▪ What percentage of your posts will be promotional, if any?
▪ How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?
Influencer marketing strategy:
▪ Select 3 influencers and evaluate the following:
▪ Who are the influencers you will employ and why you selected them?
▪ What Social media platforms are they using?
▪ What is the nature of their followers?
▪ What messages will you ask your influencers to promote?
Content calendar plan:
▪ Create a social media content calendar plan for your business and attach a
screenshot to your report.
Paid advertising:
▪ How to integrate paid advertising in your content marketing strategy?
Note: Provide screenshots of your work.
▪ Choose four metrics to measure the success of your social media campaign? [Explain].
▪ How do you know if your social media activities are effective?
▪ How much your business should spend on its social media marketing budget? you should
include the following: Content creation, Tools, Paid advertising, Paid partnerships
(Influencer campaigns), Employees and training, Management and any important
resources.
▪ Conclude your report.
▪ List all the sources you have used in the process of researching your work.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Social Media Marketing Research Paper |
Social Media Marketing Research Paper