Explain A Changing Focus in Public Relations
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Explain A Changing Focus in Public Relations
Question 1.Which is NOT one of the tactics used by railroads to get settlers to move to the American West?
setting up information offices abroad.
soliciting the services of “independent” observers who wrote about what they saw in the West.
commissioning painters and photographers to provide romanticized depictions of American Indians.
using celebrities like Buffalo Bill as endorsers.
Question 2.A person who formulates recommendations and advises management in an organization is fulfilling a ________ function.
line
staff
consultant
systems
Question 3.What is the national median salary average for “experienced” (and more than 20 years in the professional experience) public relations practitioners?
$92,000
$102,500
$132,690
$158,930
Question 4.All of the following are examples of the public relations emphasis in a large, complex organization EXCEPT:
news conferences.
writing executive speeches.
routine news releases.
formal contact with the media.
Question 5.According to Suzanne Zoda, all of the following are recommended in risk communication EXCEPT?
begin early and initiate a dialogue with publics.
actively hide your concerns.
understand the needs of the news media.
anticipate and prepare for hostility.
Question 6.Question :In this response, the crisis minimized with a statement that no serious damage or injuries resulted. Sometimes, the blame is shifted to the victims, as was the case in the Firestone recall?
attack the accuser.
excuse.
justification.
ingratiation.
Question 7.What does not explain a changing focus in public relations?
The field of public relations has broadened far beyond the concept of media relations.
The growth of public relations as a career field distinctly separate from journalism has spawned.
The number of public relations jobs is recently stagnating.
An expanding area of public relations practice is crisis communication counseling, taken in the larger context of strategic management of conflict.
Question 8.Which of the following is NOT one of Grunig’s four models of public relations?
two-way asymmetric.
public information.
press agentry/publicity.
integrated marketing communication.
Question 9.Grunig’s IABC Foundation research study on “Excellence” notes all of the following about public relations EXCEPT:
It saves the organization money by reducing costs of litigation, regulation, and legislation.
It helps the organization make money by cultivating relationships.
It repairs problems and regains lost revenue from bad relationships with publics.
It should replace marketing and advertising as financial liaisons for the company.
Question 10.A great American showman, he was responsible for developing the “pseudoevent” (and hyped celebrities such as Jenny Lind):
Amos Kendall.
Rex Harlow.
Phineas T. Barnum.
Tom Thumb.
Explain A Changing Focus in Public Relations
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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