Explore the foundations of social media marketing
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Explore the foundations of social media marketing
Assignment: NAU (College) Persona
This assignment will assess the following competency: Explore the foundations of social media marketing.
Directions:
Go to the BELOW discussion thread. Review the information exchanged with your classmates.
Hi Class
My Name is GB and I am from Vietnam. Vietnam is actually a developing country, but Vietnam is known as one of the most famous tourism destination in Asia.
I graduated from Vietnam commercial university in 2002 with a majority of Hotel and Tourism Management. I completed my associates of business advanced with Auckland University, New Zealand 1 year later and I was sent to London, UK for a higher qualification which related to the foundation of the MBA after that. In 2005, I got my Master of Business strategies from London University. I have had over 11 years working experiences as manager, vice directors in airlines, tourism, and transportation industry.
However, this is now the era of technology as most businesses can be done magically on the internet. E-Sales and E-marketing have been significantly raised and their impacts on daily businesses have been over-crossing the traditional way of doing business. This was why, I decided to take the master program with an emphasis in E-Marketing.
For this above reason, I will make my utmost efforts to get to understand more about the world of social media Marketing with this class. Just like any other courses, I plan to spend 5-10 hours a week for reading and researching carefully on any given subjects and tasks and I will strive to get at least B in this principle. I have planned to go on with my PHD after finishing the current Master course, although I have not decided which area I should go further with. Nonetheless, every knowledge and experiences acquired through the current master program would obviously play crucial roles in such a wonderful preparation for my higher qualification plan.
I personally love watching soccer, especially the Premier League and my favorite team is Manchester United. If any of you has the same interest, just do not hesitate to contact me at anytime you want.
COMPLETE THE FOLLOWING:
In a well written 3 – 4 page paper, complete the following: (I need to use the information above to construct a persona for my college. Please read the above information before completing the assignment.
**BOTH YOUTUBE VIDEOS LISTED BELOW MUST BE WATCHED BEFORE RESPONDING TO ALL 3 QUESTIONS.
1) Construct a persona of an NAU student, based on the information you analyze in the ABOVE discussion post.
2) Describe how NAU can use this information, potentially, in their promotions and in the messaging in those promotions. Refer to the video “Customer Segmentation and Building Personas for Content Marketing” WEBSITE ADDRESS: https://www.youtube.com/watch?v=1H1sZ5Hx9xE hosted by Robert Rose.
3) Note any rules of engagement used from the video “The Rules of Engagement in Social Selling and Social Media Marketing” WEBSITE ADDRESS: https://www.youtube.com/watch?v=4BFPYHff9cs hosted by Shane Gibson that NAU might heed relevant to the use of the personas and the information collected to construct them.
Support your positions/recommendations with at least THREE additional related, outside credible sources. MUST be APA Style References.
Format your paper using APA guidelines.
Explore the foundations of social media marketing
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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