External Environmental Scan Effective Strategies Essay
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
External Environmental Scan Effective Strategies Essay
In order to develop effective strategies, it is critical to understand the marketplace environment. In this assignment, you will explore the relationship between marketplace positioning based on environmental factors.
Throughout this course, you will work on a strategy audit for a selected organization. In Module 1, you selected an organization for your course project activities and completed a market position analysis for your organization.
In this module, you will conduct a comprehensive external environmental scan of your business unit, including a five forces analysis, to identify the relevant trends that pose opportunities or threats to your business. These will serve as inputs for a final strengths, weaknesses, opportunities, and threats (SWOT) analysis that will be due in Module 4: Assignment 2.
There are many elements that can go into an environmental scan, and your analysis will depend on the nature of your business unit, product portfolio, target market, and other factors related to the scope of your business.
Your environmental scan should include some or all of the following elements:
Economic factors and trends
Political factors and trends
Regulatory and legal factors and trends
Societal factors and trends
Technological factors and trends
Geographic factors and trends
Porter’s five forces that consists of the following aspects:
Threat of new competition
Threat of substitute products or services
Bargaining power of customers (buyers)
Bargaining power of suppliers
Intensity of competitive/industry rivalry
Although your analysis will be tailored to your specific business, be sure to cover the following:
A thorough five forces analysis of your industry
The key factors and trends in any other areas affecting your industry
A preliminary classification of the external factors and trends as either opportunities or threats which will be the inputs for the final SWOT analysis
Write a 3-page report in Word format. Apply APA standards to citation of sources
Mcgee Carpet
McGee Carpet and Trim installs carpets in commercial offices. Andrea McGee has been very concerned with the amount of time it took to complete several recent jobs. Some of her workers are very unreliable. A list of activities and their optimistic completion time, the most likely completion time, and the pessimistic completion time (all in days) for a new contract are provided in a given table. Following are the activities that are required to install the carpets in the offices: Activity 1 (Measure office room dimensions), Activity 2(Estimate cost), Activity 3 (Material Requisition), Activity 4 (Workforce Requisition), Activity 5 (Special Tool Requisition), Activity 6(Installation), Activity 7 (Inspection and customer acceptance).
Activity 2 starts immediately after Activity 1. Activity 3, Activity 4, and Activity 5 start concurrently after Activity 2. Activity 6 does not start until after Activity 3, Activity 4, and Activity 5 are completed. The carpet installation project is complete after Activity 7 is completed. If OT = Optimistic Time, MT = Most Likely Time, and PT = Pessimistic Time, use Program Evaluation Review Estimate (PERT) to compute the statistical time for each activity in the table shown below.
Activities OT MT PT Activity 1 4 6 14 Activity 2 5 12 16 Activity 3 7 15 23 Activity 4 13 16 28 Activity 5 17 20 35 Activity 6 20 32 50 Activity 7 5 6 13
Also, (a) Determine the expected completion time and the variance for each activity (b) Determine the total project completion time and the critical path for the project. (c) Determine Early Start (ES), Early Finish (EF), Late Start (LS), and slack for each activity. What is the probability that McGee Carpet and Trim will finish the project in 40 days or less?
Define project management and the necessary requirements.
Analyze implications of changes in project scheduling.
Evaluate application of project management techniques in terms of the firm’s business operational goals and requirements.
Please submit your assignment in an APA formatted paper.
Submitting your assignment in APA format means, at a minimum, you will need the following:
TITLE PAGE. Remember the Running head: AND TITLE IN ALL CAPITALS
ABSTRACT. A summary of your paper…not an introduction. Begin writing in third person voice.
BODY. The body of your paper begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The type face should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 2-3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
REFERENCE PAGE. References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper and lower case usage as appropriate for the type of resource used. Remember, the Reference Page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
External Environmental Scan Effective Strategies Essay
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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