Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Eye Protection Application Market Analysis
Description
Choose one of the three options above to complete the assignment below
Conduct a comprehensive analysis of the following four areas (See handout Market Analysis at link below):
Industry Analysis- Identify detailed information on your industry
Competitor Analysis – Identify 2-3 competitors in your market and conduct a detailed analysis of their business
Potential pricing
Potential distribution channels
Click Market Analysis Questionnaire Handout
Design a research data toolkit or portfolio that contains various resources (websites, journals, free sites, trade associations, etc.) specifically for your product. Below is an example of how you might want to design your toolkit. It includes two websites for the restaurant industry. Once identified I recommend including a brief descriptor easier to referencing.Marketing SitesDescriptor (for your reference)
A minimum of 12 resources should be identified. You may include resources from the industry and competitive analysis. Also, the internal and external checklist sheet could be used as a framework for your toolkit. As always presentation counts.
Resource: Guide to Writing a Killer Marketing Plan – Start at Section 2: Analysis and Competition
Eye Protection Application Market Analysis
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Eye Protection Application Market Analysis |
Eye Protection Application Market Analysis