Global Marketing Plan Part 2
Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
Global Marketing Plan Part 2
Description
Prior to beginning work on this assignment, watch the Week 6 video above with Bill Davis, Program Chair for BA of Operations and Analysis.
With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommendations in your gradebook.
For this assignment, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. Learn more about Folio, Ashfords ePortfolio tool, by viewing the Folio Quick Start Guide
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.
Submit your file to Waypoint using the button below. Then paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio.
In your paper,
Under an Executive Summary heading
Summarize the rational of your plan.
Under an Environmental Analysis heading
Analyze the environmental situation of your mentor company in global arena based on Economic, Trade, Social and Cultural, Political, Legal, and Regulatory factors. Then select a country in one of these regions: Latin America, Middle East, and Africa and provide a situational analysis of that country considering the following criteria: demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment and include it in your final paper after you incorporated your instructors feedback and comments).
Discuss how market research, information systems and big data will help you understand the region better.
Under a General Strategy heading
Explain your segmentation, targeting, and positioning strategy for that line of product in the new region (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion).
Discuss your market entry strategy including export selling and sourcing activities, if any.
Under a Specific Plans and Strategies heading
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
Product and brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion)
Price
Place
Promotion with a special focus on digital media and IMC (Hint: Refer to your Week 5 Integrated Marketing Communications assignment)
Discuss the companys CSR and social responsiveness strategies particularly in the selected region.
The Global Marketing Plan Part 2 Final Paper
Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Centers APA Style
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resource.
Must include a separate title page with the following:
Title of paper
Students name
Course name and number
Instructors name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013
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.
Must utilize academic voice. See the Academic Voice
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resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions
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as well as Writing a Thesis Statement
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, refer to the Ashford Writing Center resources.
Must use at least one scholarly sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources
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table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA style as outlined in the Ashford Writing Centers Citing Within Your Paper
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guide.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List
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resource in the Ashford Writing Center for specifications.
Global Marketing Plan Part 2
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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