Health and Medical Customer Service Standard for RV Dealership Discussion Term Paper
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Health and Medical Customer Service Standard for RV Dealership Discussion Term Paper
You have recently been hired as the new Customer Service Manager for a small recreational vehicle dealership. The dealership prides itself on word-of-mouth marketing and being “family” orientated. As the new Customer Service Manager, your role is to oversee a new initiative for building the customer service database through a new customer relationship program.
Instructions
You have been asked by leadership to create a report outlining the new customer relationship program for the dealership. With customer satisfaction being the primary goal for repeat business, you have been tasked with addressing the following in your report:
Define a Standard of Customer Service for the RV dealership.
Evaluate the five needs of customers (service, price, quality, action, and appreciation) and their significance to the dealership’s customer service standards.
Analyze techniques for exceeding customers’ expectations and detail how each technique could be used in the dealership’s Standards of Customer Service initiative.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Health and Medical Customer Service Standard for RV Dealership Discussion Term Paper