Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Health Care Marketing Research Paper Discussion
Class Final Project:
You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental care center (this is just a suggestion you can choose the type of Health center you prefer).
Create a website (Wix.com offers free website building) which will include all the information of your new business.
Also write a paper with your Marketing plan – 5 pages min excluding the abstract and references page/s.
Your paper must include –
-An abstract page with a summary of your company and its services.
-Analysis of your service/services.
-What is the company’s Mission and Vision?
-List how many local or national competitors are powerful and with which competitors will your company compete against, and how?
-How will the company differentiate its product from the competition?
-Define your Target market and your Customer profile.
Develop this Marketing Plan, by using Marketing Principles learned in class, … Be creative…
Health Care Marketing Research Paper Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Health Care Marketing Research Paper Discussion |
Health Care Marketing Research Paper Discussion