Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
How Anthropology Concepts are Relevant to Marketing Paper
This brief assignment is intended to provide you with an opportunity either to (a) find a way in which marketing principles can be applied within the context of another discipline or (b) how concepts which you have studied in another course are relevant to marketing. Please note that, in your paper, you must make express reference to a course you have taken
You may choose from the following subjects:
Music:
-To what extent and how does music played in retail stores affect the behavior of consumers?
-Under what circumstances is the use of music in advertising more likely to be effective?
Macro Economics:
-What types of products are most vulnerable to consumer cutbacks in bad economic
times? Are there products whose sales actually increase? Note that counter-intuitive
examples are more interesting.
Psychology:
-How can companies that manufacture fragile or dangerous products increase the
likelihood of consumers reading and complying with instructions and warning labels?
-Is it useful to mention something positive (but not very important) about competitors’ products in your advertisements? Research on two the persuasiveness sided arguments has something to say about that.
-How many shades of red lipstick do you need to have a complete line? Do estimates by males and females significantly differ?
-What, if anything, can airlines do to attract customers who are scared of flying?
International Business/Anthropology:
-What are some differences between cultures that have caused companies to experience problems in transferring products and marketing strategies between countries?
Political Science:
-How are principles of positioning useful in political campaigns?
-How can candidates of the two major parties best appeal to independent or “swing” voters
without losing votes in their main constituency?
How Anthropology Concepts are Relevant to Marketing Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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How Anthropology Concepts are Relevant to Marketing Paper |
How Anthropology Concepts are Relevant to Marketing Paper