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Instructions:
Sport and Event Marketing Discussion Assignment
Description
Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team. Explain to your GM what marketing is and its role in the overall success of the organization. Give examples and be specific.
Strategic planning is an important tool in the sports and event industry. Describe the process, identifying and defining the three critical stages of strategic planning. Lastly, explain which stage you believe is the most important for the success of any event, and why.
Improve Your Online Customer Service Discussion
Description
Read the article in the Learning Activity titled “Improve Your Online Customer Service.” Describe the five strategies presented as sure-fire ways to help improve customer service. Consider each of the five strategies in order of importance. How would you rank them in order of importance to customer service and why? Defend your answer (suggestion: use experiences to back your choices.)
Marketing and Customer Behaviour Discussion
I need support with this Marketing question so I can learn better.
Think of the situations in which you have experienced perceptual vigilance, perceptual defense, and adaptation in the consumer context.
Describe all of the three situations in detail – e.g., what they were; why you think those situations are related to perceptual vigilance, perceptual defense, and adaption each; how you felt, etc.
Sport and Event Marketing Discussion Assignment
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Sport and Event Marketing Discussion Assignment |
Sport and Event Marketing Discussion Assignment