HSA 3215 Global Campus St Mary Hospital Waterbury Analysis

HSA 3215 Global Campus St Mary Hospital Waterbury Analysis

Instructions:

HSA 3215 Global Campus St Mary Hospital Waterbury Analysis

Health services organizations place and price decisions

analyze the place and price decisions of a health services organization as covered in Week 5 and 6.   You may use the same organization that was your focus on Written Assignment 2, or pick another health services organization with which you are familiar.  Be sure you understand the marketing concepts discussed during Weeks 5 and 6 and can apply them to your organization.

You might have to seek out some information on the organization by visiting its website, or if it is an employer interviewing someone who has knowledge of the pricing and distribution decisions.  After you have completed your research, answer each of the following questions in turn following all the general guidelines or written assignments posted in the syllabus.

Brief overview of the organization’s service/products and a description of their target market.  This is important to ensure that your analysis considers the needs of the target market in evaluating their pricing and channel decisions.

How do you think the organization arrives at its price?  Refer to the Week 6 Overview for a framework of some of the pricing considerations and discuss those that appear relevant to your organization.

Do you think the pricing strategy is appropriate?  Can it be improved to better meet its customer’s needs?

Is the organization hindered or helped in their pricing decisions by government or payer restrictions.  If so, how do these restrictions impact their pricing strategy?

What kind of value delivery network does the organization employ, e.g. horizontal or vertical, and what is their distribution strategy, e.g. exclusive, intensive or intensive? What factors influence the distribution strategies of this organization?  Are they customer-focused?   If possible, outline all of the channel members and what function they perform to serve the customer?

Can you recommend any changes to the value delivery network that would serve customer needs better?

POST

Read:

Play Week 6 Overview PowerPoint

ALEXANDER, SHERI. “Next Steps and New Tools: Transparency and Reference-Based Pricing.” Employee Benefit Plan Review 68.5 (2013): 20-21. in Course Resources>eReserves

Lambert Paul. Haggard, Mary, “Develop your distribution strategy”, Managed Healthcare Executive. May 15, 2013. Available online at: https://www.managedhealthcareexecutive.com/exclusives/develop-your-distribution-strategy

Online Text: Core Concepts in Marketing — https://web.archive.org/web/20170829021853/https://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf

Chapter 9, “Pricing the product”

Chapter 10, “Channel concepts, distributing the product”

HSA 3215 Global Campus St Mary Hospital Waterbury Analysis

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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