identifying the market categories in which Sprig operates
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
identifying the market categories in which Sprig operates
Question Description
Unit 3 Completed SectionInstructions: Each response requires a minimum of 275 words. Minimally 2 scholarly sources from EBSCO are required throughout the Complete assignment.
1.) Summarize the case in addition to identifying the market categories in which Sprig operates. Discuss two (2) dilemmas that Sprigs management is facing?
.
2.) Within the case study several competitors are discussed. Identify a competitor not addressed in the case and discuss the factors that make that competitor similar and different from Sprig. How is Sprig positioned relative to this competitor?
3.) Identify two (2) additional target markets upon which Sprig should focus. Within your response identify at least two (2) consumer segments and within each segment identify at least two (2) attributes for each segment. Finally discuss why those attributes would be the best to focus on specific to Sprig.
Requirements:
Instructions: Each response requires a minimum of 275 words.
Minimally 2 per question scholarly sources from EBSCO are required for the Complete assignment.
APA FORMAT
Put reference with the answer and serpate them like how the question are.
Reference reading material is
Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson.
identifying the market categories in which Sprig operates
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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identifying the market categories in which Sprig operates