Image Analysis Assignment Essay
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Image Analysis Assignment Essay
Image Analysis Assignment
The goal of a visual analysis is not to analyze what a writer is arguing about concerning an issue, but to analyze how the creator of a visual is presenting their argument. You’ll do this by analyzing the use of rhetorical strategies (ethos, pathos, logos). Choose a print ad from a magazine, newspaper, or billboard. You will analyze the elements of this ad, how they persuade the audience, and whether or not they are successful in their persuasion.
Purpose
Image Analysis Assignment Essay
This assignment prompts you to identify the strategies that a particular visual argument employs. One of the reasons this technique is useful is it requires you to understand not just what authors are saying, but the methods employed to successfully effect persuasion in their intended audience. Also, as you get more comfortable identifying the strategies other writers employ, you will be able to utilize these strategies effectively in your own acts of persuasion, whether written, oral, physical, or visual.
Audience
Your audience will consist of your scholarly peers whom you may assume have only a casual familiarity with the ad that you are analyzing.
Content/Subject
Your rhetorical analysis of the ad will include a discussion of ethos, logos, and pathos, but focused on the ad. Finally, you will want to evaluate whether these strategies are effective in convincing the audience to purchase the product that the ad is advocating. A few questions you may consider as you craft your essay:
- Which is the predominant focus of the visual?
- What strategies is the author employing to maintain the audience’s attention?
- Does the visual add information that text could not?
- How does the visual deepen understanding of the issue?
- Where might the author display/share their visual? Why?
Steps
Step One – writing a 1st draft
Step Two – a peer review of a classmate’s 1st draft completed in class.
Step Three – a final draft due by the requested submission date and written in an elevated and sophisticated style that makes use of correct grammar and usage. You should make sure to make a clear and precise argument as you analyze the rhetorical strategies employed in the text that you are examining.
Specific guidelines for this assignment are:
- Clear introduction and conclusion.
- Address all three rhetorical appeals: ethos, pathos, and logos.
- Address the issue of audience.
- Adherence to MLA format (including in-text citations and Works Cited page).
- Correct grammar, punctuation, and spelling.
- Include the image as the last page of the essay. This does not contribute to the length of the essay.
- 2 pages in length. I expect 2 full pages of text. This does not include the ad or works cited page.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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