Importance Of Advertising And The Culture Of Consumerism
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Importance Of Advertising And The Culture Of Consumerism
This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising. Remember that the assignment is about advertising (the practice or business) not advertisement (a single ad).
Prepare one 15- to 20-slide Microsoft® PowerPoint® presentation including both Parts 1 and 2 of this assignment in which you investigate the role of advertising in a culture of consumerism.
Each slide should have 3 to 4 bullets of text which are a high-level overview of what’s included in your speaker notes. Please explain the bullet points in the speaker’s notes section of your PowerPoint.
I strongly recommend using the assignment below as the outline of your presentation.
Part 1: Be sure to discuss the following questions (These are general answers not related to or to be applied to Part 2):
- Who determines ethical standards for advertising? Name three general, national organizationswith regulatory power or professional influence.
- Name several ways advertising has broadly affected the whole of American culture and mass behavior for both for good and bad.
- What are at least three key persuasive techniques used in consumer advertising as found in our curriculum (do not consult the internet). Many are the same as propaganda techniques. Illustrate with specific examples, explaining how each technique works.
- Discuss at least three critical issues that may arise in each of the following areas (consider pro’s and con’s):
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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