Information for Home Depot in China Case Study
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Information for Home Depot in China Case Study
Below are listed the articles and case studies you will use for your individual case studies.
- Home Depot in China
Read this article in the Wall Street Journal Sept 15 – 16 2012:
Home Depot Learns Chinese Prefer ‘Do-It-for-Me’
(pdf will be attached).
In this article you will read about Home Depot’s failure to enter the Chinese market. In the case you
should pretend you are the CEO of Home Depot and that you are wrestling with how you are going to
crack the Chinese market as well as analyze past failures.
- See’s Candies
Fortune Sept 3 2012:
The Secret’s of See’s Candies
(pdf will be attached).
This case should have you think about how you would organize an international expansion of See’s
Candies.
- United Cereal
This is a Harvard Business case which I have added to the cases we are reviewing in class.
In this case, there are two important decisions that Brill has to make that has to do with a Eurobrand.
Please use your case analysis technique to analyze this case and come up with some possible actions, as
well of course your favored action plan.
- Cinnabon
Wall Street Journal December 26 2012:
‘Cinnabon Finds Sweet Success in Russia, Mideast’
(pdf will be attached)
This is an interview with Ms. Kat Cole, President about international expansion. Here, you should
pretend you are Ms. Cole and that you are thinking of expanding in other areas of the world. Use the
standard case analysis to come up with some areas of expansion and what issues you may face, and
how you would overcome them.
++++ Sample Case – this is a case you can use to help you understand how to write up a case. Do not
write this one up but rather read the interview and then see the sample write up. This was done by a
student last year and received an ‘A’. It was very well done with only some minor comments.
Starbucks International Expansion
Wall Street Journal Dec 15 2003:
‘It’s a Grande-Latte World’
(pdf will be attached along with the sample write up also in pdf)
Here, you will pretend you are Mr. Smith; the case is how Starbucks should enter foreign markets and
the challenges it faces as well as the kinds of solutions you can propose and of course why and how.
Information for Home Depot in China Case Study
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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