Innovation, and Marketing Management Essay
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Innovation, and Marketing Management Essay
Description / paper instructions
Individual Assignment Page 1You should choose a service, which you can visit in Glasgow and analyse. Potential venues may be places such as restaurants, cinemas, laundromats, retailers, cafes, transport companies, museums or any other consumer service
that has a physical presence that you can visit in Glasgow.
1. Briefly describe the service you have chosen as your context. What type of a business is it? Define the key target customers? What are their main selling points/ brand values? Who are their most significant competitors?
2. Map at least one customer journey of your visit to the service.
Individual Assignment Page 2
3. Making reference to the services marketing academic literature, analyse your experience relative to expectations. What are your main observations? Identify at least 3-4 points in the service, where you think the quality of theservice needs to be improved or where you think problems in service quality are likely to occur. Using the Gaps-model as your guide, try to consider the likely root causes for these shortcomings and identify the relevant gaps.
4. Recommend concrete steps based on the services marketing academic literature that the service provider could take to minimize the gaps you have identified. Remember to consider also the practical implementation of any
suggestions you make
Will be assessed on:
The quality of writing and presentation.
The depth and substance of your observations Your ability to diagnose probable causes of problems and match them with appropriate solutions
The structure of your analysis and the justification for your recommendations (based on appropriate academic literature) for such arguments.
The use of relevant literature.
Innovation, and Marketing Management Essay
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow Innovation, and Marketing Management Essay
Innovation, and Marketing Management Essay