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Instructions:
Interpret psychological data using quantitative and qualitative methods
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Interpret psychological data using quantitative and qualitative methods
Apply the principles of statistical methods to inform a research problem
Scenario
You work for a market research company that supplies information to non-profit organizations throughout the nation. Your supervisor has asked you to provide an objective description of the data that will provide information regarding how to target different audiences in ways that bring about empathy. This will help your business support non-profit organizations in obtaining donations. You will create a short memorandum that includes graphical representations of your data in
order to communicate this information.
Directions:
For this project you will submit a memorandum as a Word file. You will complete your memo using the templates on this page. Your memorandum must be a minimum of 12 pages (not including graphs). For more details on how youll be
graded, refer to the Project One Guidelines and Rubric page in Brightspace.
Introduction: Describe the purpose of your memo and the plan to address the scenario in 1 to 3 sentences.
Conclusions: Describe your findings in an executive summary of 4 to 6 sentences. Include the following in your conclusions:
The main points you want to convey to your audience
Rationale for your points in the form of data summaries
Main Analysis: Describe the summary statistics and frequency distributions, taking into account the scale of measurement for your data. Refer to the graphs you created. Your main analysis section should be about 2 to 5 sentences.
Graph One: Create a graphical representation of the qualitative (nominal and often ordinal) data to support your main analysis and upload it here as a JPG or PNG file. Ensure your graph meets the following criteria:
You include a narrative to introduce your graph into your memo.
Your graph is accurate and objective.
Your graph appropriately represents the data.
You use the appropriate type of graph for the data.
Your graph is labeled appropriately.
Graph Two: Create a graphical representation of the quantitative (interval and/or ratio) data to support your main analysis and upload it here as a JPG or PNG file. Ensure your graph meets the following criteria:
You include a narrative to introduce your graph into your memo.
Your graph is accurate and objective.
Your graph appropriately represents the data.
You use the appropriate type of graph for the data.
Your graph is labeled appropriately.
Recommendations: Describe the actions you believe your audience should take in 2 to 5 sentences.
Limitations: Describe the limitations of both your data and your summaries in 1 to 3 sentences.
Interpret psychological data using quantitative and qualitative methods
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Interpret psychological data using quantitative and qualitative methods