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Instructions:
JMC 648 Mass Media Industry Project Proposal
JMC 648 Media Industries
Research Project: Proposal and Annotated Bibliography
Worth 50 points
In preparation for your Final Project, this assignment requires you to prepare two items:
1. The Proposal should be a type-written, detailed, outlined description of your project, including the topic (problem), purpose, your approach to exploring the topic (methodology), what you expect to find and what articles you’ve read that deal with your topic.
The Annotated Bibliography also should be typed and should contain 12-15 citations for sources to be cited in your paper. After each citation, briefly describe the article and provide enough information to assist the reader in understanding what is covered in the article. Articles should be properly cited and alphabetized, using APA Style format. (Recall that in research projects, the Annotated Bibliography is an effective tool for organizing your resources for future use in the Literature Review as well as the Introduction of the final paper.)
JMC 648 Mass Media Industry Project Proposal
Reminder about the Final Project: This is not to be a broad, historical or theoretical project; rather, it should address a specific development occurring within the media industry environment. Among all the material that you’ve encountered this semester, recall the March assignments on “Media Industries Transformations,” “Media Distribution Transformations” and “Annual Business Reports,” designed to help you frame your final project investigation. For the Final Project, you are to select a specific industry/company. You will research, evaluate, and report on media industry principles of business practices and techniques employed by a specific media company designed to meet current audience market demands. Your Final Project should focus on the following key elements about your specific company/industry:
–Review of Industry Developments & Leaders
–Specific Company Issues: Financial issues, technological developments, ethical concerns
–Domestic and Global Demands: Impacts on consumers and/or society
–Implications for Future Markets and Professional practices
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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JMC 648 Mass Media Industry Project Proposal